About Amino

Established in 1992, Amino is an Advertising and Marketing Agency specialising in media planning, media buying, PR and creative. We cover the home, garden and lifestyle sectors. Our great experience and knowledge of these markets ensures we get the very best marketing options for our clients' budgets.

Operating at the top end of their fields, our clients offer the best quality and service. They also demand it too - and we are pleased to provide it. Based in London, we are ideally situated to work within the fast moving world of media.

In recent years we have become the leading home-interest specialist agency and we are the biggest client of many famous magazines.

The Leading Home Interest Agency

Delivering innovative and targetted campaigns.

How about Some Facts about our agency?

Years Trading
Businesses we helped to grow
Million pounds of home advertising booked so far this year (Rate Card)
Pages booked in home interest titles this year to date

It is the mark of an educated mind to be able to entertain a thought without accepting it

-- Aristotle --

Our Team

Collaborative, opinionated, passionate and innovative makes us unique in every sense.

Who we are

Meet the Amino Team



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Julie Ruiter

PR & Managing Director

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Mario Kyriacou

Media Director

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Natasha Monks-Johnson

Social Media Manager

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Deepak Raj

Financial Director

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Beth Dormer

PR Executive

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To give real service you must add something which cannot be bought or measured with money - sincerity and integrity

-- Douglas Adams --

Our Services

With years of experience our services are delivered with a passion for developing business.

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Our Testimonials

  • "We have been delighted with our experience with Amino PR. Not only do they have years of sound PR experience, but their knowledge of the home interiors sector added real value to our business.

    The service that Julie and her team offer is such a noticeably different experience to working with other PR Agencies. They are efficient, approachable, friendly, genuinely passionate & enthusiastic about our brand and always eager to go that extra mile. But more than that - they deliver results!"

    Lee Clarke, Managing Director, Clarke & Clarke
  • "The Amino team are communications masters. They are savvy and super-speedy with media requests and act as the perfect match-maker between clients and publications"

    Sara Bird, Contributing Editor Style of Country Homes & Interiors
  • "I know of no other media agency that understands the home interest market better than Amino.

    Because of the significant amounts of money they’re spending on behalf of their clients each year, Amino has a major bargaining power which has translated into good rates and positions for us at Plain English."

    Criona Palmer, Marketing Manager, Plain English
  • "Amino has represented Jøtul UK for many years and they have established a firm understanding of our advertising and PR objectives. For our advertising, Amino has negotiated excellent deals for Jøtul UK.

    They are an integral extension of my marketing department and I am completely confident that the work they undertake for Jøtul is carried out with our interests at heart."

    Nick Sloane, Managing Director, Jøtul UK
  • "I am very happy to say that Amino are complete stars – providing me with good quality information and a fantastic selection of pictures for my features."

    Linda Parker, Freelance Interiors Journalist

Our Clients

past & present clients



17 Hanover square, London, W1S 1BN

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